There have been loads of articles in the automotive media about online car sales and lots of views and some conflicting opinions. In this article, we wanted to provide a hypothetical case study where cars are sold through the omnichannel direct sales model.
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So what exactly is the agency model, and how might it affect retailers? In particular, how might it help them?
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As Spring transitioned to Summer, and the UK entered lockdown, four organisations embarked on their own metamorphosis. The result was the birth of Atonic4; an alliance of four industry-leading organisations, each with their own strengths and demonstrable successes, but together, forming the ultimate medley of skills, experience and practical industry knowledge.
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I wrote a short article last year entitled ‘125 Years’ Change in 125 Months’. Given what has happened since, and my involvement in the Atonic4 partnership, I felt it was worth an update.
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I have worked in and about the automotive sector since the mid eighties. During that time, plenty has changed but mostly in the detail. Cars are boxes with internal combustion engines. They are sold by manufacturers, through wholesalers, to retailers. Consumers have typically bought the car, albeit using finance products.
In my view, the business change curve was horizontal for 125 years but has now gone vertical. But what does it mean for project management?
With climate change occurring at a rate faster than previously assumed, high vehicle fuel prices and increased deaths in urban locations due to climate related factors, it is no wonder use of the Electric Vehicle (EV) has gained momentum.
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