How well does the project idea line up with our strategy? How feasible is its delivery? Have we found out absolutely everything that needs doing? What’s the best approach? What resources are required? Should we even be doing it? Or should we do it later? How convinced is the wider business? Failing to answer these questions causes many project failures.
We offer commercial, profit-focused, customer-centric project initiation. We’re not afraid to say a project should not start.